The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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technology hardware - electronics / computers / business equipment / mobile phones
Award
Agency
Client
Title
Category
Annual ID
The Song Breaker Awards
Agency: Media.Monks / Los Angeles + Logitech / Los Angeles
Client: Logitech for Creators Category: Metaverse
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Fatherhood
Agency: Translation / Brooklyn + Beats by Dre / Culver City
Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Editorial / Digital Publications
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam
Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Video / Over 15 Seconds
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Targeting
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Walk the Night
Agency: CHEP Network / Sydney + Traffik + Scoundrel + The Editors
Client: Samsung Australia Category: Experiential / Brand Installations
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel Category: Branded Virtual Goods
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple Category: Full Length Video / Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Direction / Single
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Cinema Advertising
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client: Evoko Category: Targeted Video / Online
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple Category: Video Content / Single
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple Category: Video Content / Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / Varying Length Series
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Sustainable Development Goals
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Best of Design
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Static or Dynamic
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Animation / Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Visual Effects / Single
Behind the Mac – Greatness
Agency: Apple
Client: Apple Category: Television & VOD / Long Form - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Production Design
911
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple Category: Television & VOD / Varying Length Series
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple Category: Direction / Series
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client: Apple Category: Sound Editing
Anthem
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple Category: Online Films & Video / Long Form - Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Media.Monks / Los Angeles + Logitech / Los Angeles
Client:
Logitech for Creators
Title:
The Song Breaker Awards
Category:
Metaverse
Annual ID:
OS23_IN030B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Annual ID:
OS23_MS017B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE027B
Award:
2023 Branded Entertainment Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Annual ID:
OS23_BE068M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC031M
Award:
2023 Film & Video Merit Award
Agency:
Translation / Brooklyn + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
Fatherhood
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI057M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI060M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Share the Joy
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI061M
Award:
2023 Design Merit Award
Agency:
VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE098M
Award:
2023 Film & Video Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Samsung
Title:
Join the Flip Side
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI069M
Award:
2023 Social Media Merit Award
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM062M
Award:
2023 Creative Use of Data Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Targeting
Annual ID:
OS23_CU019M
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Annual ID:
OS23_MS059M
Award:
2023 Branded Entertainment Merit Award
Agency:
CHEP Network / Sydney + Traffik + Scoundrel + The Editors
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE072M
Award:
2023 Gaming Merit Award
Agency:
VMLY&R / Kansas City + Intel / Santa Clara
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Annual ID:
OS23_GA032M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI103M
Award:
2023 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client:
Hanwha
Title:
Solar Beehive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE191M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Annual ID:
OS23_BE059M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Direction / Single
Annual ID:
OS23_MI053M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Annual ID:
OS23_MI055M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Share the Joy
Category:
Cinema Advertising
Annual ID:
OS23_FI119M
Award:
2023 Direct Marketing Merit Award
Agency:
Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Targeted Video / Online
Annual ID:
OS23_DM067M
Award:
2023 Film & Video Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Apple
Client:
Apple
Title:
Action Mode
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI042M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Annual ID:
OS23_MI109M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles
Client:
Google Pixel
Title:
Young Love
Category:
Casting
Annual ID:
OS23_MI117M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Annual ID:
OS23_BS018M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Annual ID:
OS23_BS021M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Annual ID:
OS23_BS022M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI078M
Award:
2023 Sustainable Development Goals Pencil Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Sustainable Development Goals
Annual ID:
OS23_SD004M
Award:
2023 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Annual ID:
OS23_DE121M
Award:
2022 Design Best of Discipline Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Annual ID:
OS22_DE001G
Award:
2022 Film Gold Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI003G
Award:
2022 Design Gold Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE001G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Apple
Client:
Apple
Title:
Fumble
Category:
Use of Licensed Music
Annual ID:
OS22_MS002G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Annual ID:
OS22_MI011G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Visual Effects / Single
Annual ID:
OS22_MI014G
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Annual ID:
OS22_MI024S
Award:
2022 Film Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI015S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Annual ID:
OS22_MI033S
Award:
2022 Film Silver Pencil
Agency:
Apple Marcom + Elastic / Santa Monica
Client:
Apple
Title:
911
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI018S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN017S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Annual ID:
OS22_MI023S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Annual ID:
OS22_MS010S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Social Impact
Annual ID:
OS22_BS005S
Award:
2022 Film Silver Pencil
Agency:
Apple Marcom + Elastic / Santa Monica
Client:
Apple
Title:
Anthem
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI019S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Annual ID:
OS22_MI027S